2) How has the UK theatrical distribution of the film been managed in order to ensure the film's success in the UK?

The distribution of a film is highly competative to launch and to sustain a film in the industry. Avatar however has done very well so far with one of the biggest budgets ever used to make a film the distribution of Avatar was key to it's success and key to maximimsing it's potential:

• The distributor of Avatar was 20th Century Fox



• It is one of the major distributors in America




• 20th Century Fox was also responsible for Avatar's production




• The main link was the cinema realease on December the 18th 2009




• It got relelased in 507 cinemas in the UK so went for a saturation release in many cinema's playing more then 2 screens




• Due to new technologys this has impacted greatly on the film distribution allowing not only 2D screenings but also 3D screenings so a digital and analogue release



• Avatar has been released in the Imax tickets were sold out almost immediately as the huge screens compliment the techincal side of Avatar. Therefore the Avatar film and Imax are working in symbiosis. Imax and Avatar are both making a profit from it

"Camerons incredible vision and passion for pushing the technological boundaries of filmaking, combined with a superb marketing and distribution campaign from Twentieth Century Fox has created an epic realease that we are very proud to be a part of "

• 20th Century Fox is a large distributor and has been responsible for many films recently eg:
  

Alvin and the Chipmunks 2

Jenifers Body

You Can't Handle the Truth

Ice Age 3

Night at the Museum

This allows us to see that Fox caters for a wide audience of different ages and genders which works well for Avatar as they have targeted a boys audience as the main TA aswell as large audience such as families.

• The realease date of Avatar was held until the christmas period this allowed the run up to the film to be widely spread generating and creating lots of hype using marketing techniques. The christmas period is one of the major times for a realeas of a film and it worked well for a big opening of the film. This allowed for all audience types to be able to watch the film such as families, teenagers, and adults bringing in greater profits and reaching out all audiences.
• The film was also able to play on star statue. With big names broadcast with the film immediately this grabbed people's attention and audiences who were fans of the celebrities were interested
• Competetion was also key in the UK theatrical distribution-films that were realeased at the same time were Alvin and the Chipmunks 2,St trinians 2,Humpday and Nine. Alvin and the Chipmunks was distributed by Fox aswel therfore targeted more of a younger generation therefore as Avatar did not so much appeal to the younger audience they could recoup money by Alvin and the Chipmunks. Overall the competition was low as Avatar was a big blockbuster whereas the other film were lower budget.

Link to 20th Century Fox-http://www.foxmovies.com/

Posted:Ciara