Audience reactions
The film has been distributed to 106 countries across the globe, demonstrating the scale of its success.
In the UK the film was released on the 17th of December.
The main response and hype surrounding the film was the fact it was 3D. Avatar was seen as a new development within the film industry. 3D movies are not a new concept, but Avatar was one of the first wide scale distributed films in 3D. (Others include G Force).
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As Cameron says (27seconds) the audience 'want something big new and fresh'. He also speaks about how there haven't been many films out for a while that are the 'beginning of a franchise'. Avatar aimed to do this.
Many reviews suggests that Avatar is the start of a new era within the film industry.
A review on Gizmodo website said:
'Avatar is the most visually fantastic film I've ever seen. It will be hailed as the groundbreaking 3D release of its time while setting a new standard by which all blockbusters are measured'.
The Edinburgh review website:
'The new 3D technology Cameron’s created which gives a more realistic sensation of depth perception (three focal planes from close, mid and distant horizon) are clearly the beginning of a revolution in the way films will be made from now. '
3D will enable big budget organisations such as 20th Century Fox and Paramount to set themselves apart from amateur directors. The development in technology over the past 10 years has allowed low budget films to become a success (films such as The Blair Witch Project and Paranormal Activity demonstrate this.) This is because cameras and editing equipment has become cheaper and better quality.
The reviews of Avatar are an example of cross media convergence. Reviews have been broad casted on the radio, as shown in the link above. This broadcasting increases reach, and positive reviews encourage people to go and see the movie for themselves.
'The new 3D technology Cameron’s created which gives a more realistic sensation of depth perception (three focal planes from close, mid and distant horizon) are clearly the beginning of a revolution in the way films will be made from now. '
3D will enable big budget organisations such as 20th Century Fox and Paramount to set themselves apart from amateur directors. The development in technology over the past 10 years has allowed low budget films to become a success (films such as The Blair Witch Project and Paranormal Activity demonstrate this.) This is because cameras and editing equipment has become cheaper and better quality.
The reviews of Avatar are an example of cross media convergence. Reviews have been broad casted on the radio, as shown in the link above. This broadcasting increases reach, and positive reviews encourage people to go and see the movie for themselves.
The main type of reviews of Avatar are positive. However, as with every film, Avatar has received some negative feedback.
www.uk.rottentomatoes.com/
Allows people to share their thoughts on films and discuss their opinions. If the film receives positive reviews this is a good way of free marketing. Positive reviews encourage other people interested in film to go and see the film.
On this website there are hundreds of reviews:
http://uk.rottentomatoes.com/m/avatar/
Negative review 1:
'Cameron's technical wizardry far outstrips his narrative capability, and the last third of the picture goes full-tilt into action mode, blitzing all before it with aerial explosions and hand-to-hand combat.' Negative review 2 (and top critic on this site):
'Cameron’s signature achievement may have been to prove, beyond a shadow of a doubt, the oldest of all Hollywood maxims: all the money in the world is no subsitute for fresh ideas and a solid script.' (Tom Huddlestone, Time out)
Negative review 3:
'At times it's wince-inducingly weak, and no amount of lush visuals can disguise that. Nor can they disguise how second-hand everything feels.' (Alistair Harkness)
Posted: India
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