4) Where and how is the film being exhibited in the UK?

Release Date: December 18th 2009

Budget: $200 million (estimated)

Director: James Cameron

• 10 days after the release of the film was when i first went to the cinema to see Avatar at Finchley Vue all screenings that night were fully booked proving that the exhibition has been a very popular and has become a must see film.



• The exhibition of Avatar has taken the UK by storm and quoted by a sci-fi film review website
  
  "In the post Star Wars era we're all pretty adept to taking the hype that surrounds blockbuster movies with a pinch of salt,but rarely does a film come along with the balls to suggest its going to change the face of cinema forever"
  


• Avatar exhibition is working in synergy with the marketing of the film by targeting the right audiences they are able to draw in alot of attention and making people want to see the film therfore making a big profit

Cinemas

• Avatar is being exhibited in cinemas all over the UK however is also being exhibited in the Imax this draws in a much larger audience. As 3D technology is quite new the Imax has brought in alot of money for the film and has also given a good platform to allow the audience to see and experience Avatar how the director and Fox wanted it to be seen.
  
  http://www.empireonline.com/news/story.asp?nid=23606
  


• Avatar is also being exhibited in 2D this allows for a wider range of audiences to be able to see it and therefore can be exhibited in many different cinemas


• For example in Finchley Vue it is being shown in 2 screenings in 2D and 1 screening in 3D as 3D screening is more expensive they are still allowing people to see the film in both options and can cope with deamds at cinemas


• Avatar is also taken up the most screenings in many main cinemas plying each hour

http://www.myvue.com/cinemas/index.asp?In=1&cn=1&ci=29

Figures

• Big-budget science-fiction film Avatar has repeated its US success by topping the UK box office charts, it has been confirmed.
  


• The James Cameron film took £8.5 million in its first weekend on release in the UK to easily top the UK and Ireland chart.


• Avatar (2009)
  £3,828,123-weekend total
  2 weeks
  485 screens
  £7,893 weekend screen avg
  £18,404,659 cummulative box office
  


• Piracy has already become an issue with Avatar as people have leaked clips all the whole film online aloowing people to stream. However when in have looked at some of the piracy copies you are obviously unable to watch the film in the 3D and in my opinion this is what makes Avatar one of the best films. Without going to the cinema you are unable to get the full experience and especially with Avatar the way it's been exhibited is key to getting the full depth and understanding you need to enjoy the film.

Posted: Ciara